CASES
YOUCOM
We carry out monthly studies of behavior patterns for Youcom e-commerce. This tracking analysis is used by the CX team as a starting point for improvements to the user journey and purchasing experience.
We identify Data Driven Personas that serve as a guide to evaluate the success of the website's internal journeys and, consequently, achieve better results.
CASES
BRITISH COUNCIL: Latin America
The challenge we encountered when taking care of the British Council Latin America account involved the nuances and regionalism of each country. This analysis was essential for data collection in our Search Insights study.
Our obstacle was not simply the search for relevant terms for each language of the projects we work on for the British Council Latin America, but rather, translating to the intended location, taking advantage of the search interest of each region and their way of communicating.
After extensive research into each country, we created content guides, social media posts and email marketing.
Finally, it is worth highlighting that our data-focused guidelines have become the basis for digital work throughout Latin America.
CASES
NOTCO:
Latin America
With our own methodological study, we worked in partnership with a company to create journeys focused on the interests of users of NotCo, a large Chilean food technology organization, which produces plant-based alternatives to animal-based food products.
Using our Search Insights, we help with site structure, content and SEO strategy.
Identifying user behavior patterns helps brands stand out in the market. In the case of NotCo, our study helped them understand that each country has very specific needs for content related to the company's products. This discovery of ours was implemented on the company's new website and generated very impressive results.
CASES
BB BÁSICO
Using our data analysis differential, we noticed a significant volume in clothing purchases at bb basic for very small or premature newborns. With this, we identified the opportunity to direct communication focused on the availability of pieces in these sizes and, then, we highlighted two new dates that were not yet mapped in the brand's schedule: International Down Syndrome Day and International Premature Baby Day.
In addition to the success of the posts on social media, bb basic added the two new dates to the physical stores calendar.
CASES
ICATU SEGUROS
We took care of the entire SEO strategy for the Icatu Seguros website at a crucial moment: the migration to a new portal.
Along the way, we carried out a strategic study to understand the brand's universe and developed a matrix based on Google's micro-moments to guide content production. We identify data driven profiles and, with these deliveries, we look at the brand's new website in a more assertive way for those who really matter. In this way, in a period of 2 months after the migration, we grew 57% in organic, 65% in mobile.
+ 30% ENGAGEMENT
