+ 30% ENGAGEMENT
+32.2% OF REACH IN POSTS
CASES
BRITISH COUNCIL
For the British Council, we work with strategic content based on data and insights to guide creative processes, increasing results.
We worked on the website of the British Council of Brazil for the organization's participation in the 34º Bienal de São Paulo, in the presentation of the participation of women in STEM in Latin America report and, for Colombia, we produced content for the documentary “Nuevas Formas de Enseñanza”. We also create intelligent content for campaigns for the British Council Scholarships for Women in STEM, International Museum Academy and Alumni UK global programs in Portuguese, English and Spanish.
CASES
CENTRO CULTURAL LIGHT
It is through voice that a brand expresses its identity and values!
Based on the study of the user experience and the personality that Centro Cultural Light expresses, we created a verbal identity guide, aligned with the brand's positioning, purpose and values. In addition to standardizing writing, the manual also serves to define an identity for all company communication. With this, we also produce the editorial lines for social media and take care of all the strategic content of Centro Cultural Light's profiles.
All marketing and communication strategies depend on brand voice, as it is through this technique that content consistency is achieved. The actions remain uniform and generate recognition and authority for the brand.
