About mentoring
Born from S.E.I.O. (Success, Empowerment, Equality and Opportunity in Portuguese), our project to enhance the businesses of women entrepreneurs, we launched a mentoring program with affordable prices to further support female entrepreneurship.
During the three-month period, we will analyze the health of the digital businesses selected for the program, structure communication and teach some tools and metrics. At the end of the mentoring, the entrepreneur will be able to start taking care of her brand herself and/or hire an agency, but with greater technical knowledge of digital marketing.
HOW IT WORKS
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Live meetings and lives to exchange ideas between students;
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Exclusive and personalized guidance for the business;
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Support material hosted for consultations;
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Support communication for questions.
There will be 3 weeks of training, with monitoring of project results and issuing of a certificate.
MENTOR
Beatriz Rego
We will have a leader mentor who will follow the entire course together with the students. Beatriz is CEO of NMA, Specialist in User Behavior and SEO, and has 17 years of experience with internet and digital marketing, having worked in large companies such as Globo, B2W, Oi, Huge, Infoglobo, Extra and 77agency.
Macro content
1. Introduction
1.1. What we are doing here and what we want to achieve.
2. Female entrepreneurship
2.1. The market and how it deals with the female presence;
2.2. Dealing with motherhood and other challenges and being an entrepreneur.
3. Know your business and your market
3.1. How to do market research;
3.2. Digital positioning.
4. Digital Marketing
4.1. Introduction to digital marketing;
4.2. Choice of platforms;
4.3. Useful tools.
5. Strategic planning
5.1. Where to start;
5.2. How to organize my content;
5.3. Disclosure;
5.4. How to retain customers;
5.5. Useful metrics for measurement.