Graduated in Network Administration from SENAC Rio and with a postgraduate degree in Digital Marketing, Beatriz has more than 15 years of experience in the digital market. After starting her career as a web designer, she switched to SEO, working for large companies such as Globo, B2W, Oi, Jornal Extra, Infoglobo and Huge. In 2017, he founded NMA, where he leads SEO projects for brands such as Icatu, Cartoon Network, NotCo and Technos.

Her difference lies in the "search insights" methodology, which combines UX and SEO for data-based decisions. More than focusing on keywords, Beatriz prioritizes understanding human behavior and transforming data into actionable strategies. She has already shared her knowledge in podcasts, lectures and classes, and continues to innovate in the SEO market by putting the user at the center of her strategies.